The Importance of Teaching Intercultural Communication to ESP and BE Students
AbstractThe article provides a review of publications concerning the role of intercultural knowledge in business communication. In business communication culture-imposed rules are even more important than linguistic rules. For business communication in English such rules are application of special request formulas and tentative discourse. It is essential that these peculiarities should be explained to non-native English speakers and concrete cases created. When students are unaware of them communication problems should be viewed to prove to students the importance of the issue. Examples of both phenomena and practical recommendations how to overcome the difficulty are offered in the article.
How to Cite
ZORANYAN, Marina. The Importance of Teaching Intercultural Communication to ESP and BE Students. IBSU Scientific Journal, [S.l.], v. 2, n. 1, p. 128-134, may 2008. ISSN 2233-3002. Available at: <https://journal.ibsu.edu.ge/index.php/ibsusj/article/view/32>. Date accessed: 09 aug. 2020.
Linguistics and Literature
culture-imposed rules of communication; tentative discourse; understatement; politeness strategies
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